SAM JOHNSON

Sam Johnson’s journey in the travel industry began on the front lines of luxury hospitality as the lead concierge on the opening team of Montage Big Sky. During his time at Montage, he collaborated with many top travel advisors, which ultimately inspired him to make the switch to the advising side—where he could craft extraordinary experiences firsthand for his own clients.

Born and raised in Big Sky, Montana, Sam has always had an innate sense of adventure. Growing up surrounded by the mountains instilled in him a deep appreciation for exploration, a passion that translates seamlessly into his work as a travel advisor. Many of his clients share his adrenaline-fueled spirit, seeking adventure-packed itineraries—but always with a touch of luxury. Whether it’s heli-skiing in the Rockies, deep-sea fishing in the Bahamas, or embarking on a private safari in Africa, Sam specializes in curating high-energy, high-end experiences that elevate every journey.

Attending Future Leaders in Travel 2025 as a Guide, Sam is eager to share the knowledge he has gained and the unique ways he approaches his craft. Equally excited to learn from his fellow attendees, he looks forward to meaningful connections, inspiring conversations, and continued exploration with the next generation of travel industry leaders.